Guayaki Yerba Mate

Money does grow on trees!  Innovation, creativity, and a whole lot of passion for “doing the right thing” has proven to be fruitful for California-based tea company Guayaki.  Guayaki states that their yerba mate (yer-bah mah-tay) has the “strength of coffee, the health benefits of tea, and the euphoria of chocolate” all in one special beverage.  Most importantly, it is sustainable and profitable for the people of the rainforest.  Hence, money grows on trees!

Five friends, or “seeds,” as they call themselves, came together in 1996 with shared passion for activism and yerba mate.  Ambitiously, they hopped in their cars and set out to share the greatness of yerba mate with whoever would sample and listen.  In addition to being a healthy alternative to coffee, drinking this tasty tea protects and restores the South American rainforests and empowers its people.

Sounds like a win-win so far, but Guayaki continues to rattle off impressive stats about their commitment to the environment and community.  Every part of their business (from seed growing, to packaging, to supplier relationships, just to name a few!) is committed to sustainability.  Guayaki is the only mate company in the world that is both certified organic and certified Fair Trade.  They can even prove that drinking Guayaki Yerba Mate will reduce your carbon footprint!

A few other fun facts about Guayaki:

  • Their loose-leaf mate packaging includes new bags that are made entirely of biodegradable and compostable materials, and will compost in a home-compost or landfill in 180 days.
  • Guayaki is fueled by solar power.
  • Virtually all waste at Guayaki is recycled or salvaged.  This includes reusing mate as energizing compost for gardens around the main office, after the mate has been brewed for bottles.
  • Their marketing cargo vehicles run on bio-diesel.

It is easy to see why West Coast Auto Enthusiasts believes in Guayaki.  They create a delicious and healthy beverage while protecting and sustaining their products’ environments of origin.  And their entire process from start to finish, and beyond, is fully committed to their three pillars of social, environmental, and economic sustainability.  If you haven’t tried their yerba mate yet, feel free to stop in, as we always have a full selection of teas on hand.  Check out their website to support a great and commendable company, and enjoy their delicious tea!

All information found on

~ by WestCoastAutoEnthusiasts on August 22, 2012.

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